When a new product hits the market, its price usually drops as the product ages and as sales increase. This is especially true with Internet marketing and business products. Internet marketing products like ebooks can quickly lose their value as the Internet changes so quickly and the information in the ebook becomes outdated.
As the information in the ebook ages, you often see the price of the ebook decline until it is completely obsolete. After the ebook has lost its appeal to the market, the ebook ends up as a free or bonus item given away by the author and affiliates.
For the most part, the high-priced to free cycle is the route most ebooks take, except for a few. The ebooks that buck the conventional wisdom are few. One such ebook or ebooks that go against the grain are Jim Cockrum's two ebooks, The Silent Sales Machine Hiding on eBay and How to Turn Auction Traffic Into Cash
Not only have Jim's two ebooks avoided the spiral to obsolete and free, but the retail price of these two ebooks continues to rise. The price increases are not due to lagging sales with a price increase to offset lower sales in the hopes of maintaining an income level. No, The Silent Sales Machine Hiding on eBay and How to Turn Auction Traffic Into Cash ebooks continue to be very popular, especially at CBmall and Clickbank where they are two of the best-selling eBay ebooks.
So why does Jim go against conventional wisdom and raise the cost of his ebooks? Well, for several reasons.
Jim did not write his ebooks and put them on the market until they became obsolete. He is always looking for and finding news ways to make money on eBay. He did not just rest on his initial success—he is dedicated to keeping up with eBay as they change and how to find new ways for him and his readers to make money with eBay. This research and investigation translates into updated and new material for his ebooks.
Internet marketers and eBay businesses are always looking to increase their business success and are willing to pay for this vital information. Internet marketers are very savvy and know when they have found a usefully resource, and on the Internet, the word travels quickly. Jim's reputation among his readers and affiliates makes his ebooks easy to sell.
A positive consequence for current customers is that with every increase in price, less serious and less committed readers will be discouraged to buy the ebooks. Fewer readers—less competition.
Another reason for Jim's success, he is loyal to his customers. When Jim updates or re-releases his ebooks, his customers receive the new or updated book for free. That kind of loyalty is hard to find in this competitive marketplace.
eBay continues to be very successful and it looks they will continue to do so in the future. The same can be said for Jim Cockrum and his ebooks. As long as eBay remains the biggest marketplace on the Internet and Jim continues to update his ebooks, eBay business owners will continue to remain loyal to Jim.
Learn more about the two ebooks:
The Silent Sales Machine Hiding on eBay
How to Turn Auction Traffic Into Cash
by James Owens
jim@incomeeveryday.com
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